Who we are
Livingstone Sports Festival Limited (LSF) was incorporated in 2019 and aims to deliver regular sporting events in Livingstone to assist with tourism in the city, whilst adding and bringing to light the sporting prowess of Zambian athletes. This year’s goal is to support the Southern Province Exposition with sporting activities during the two weekends at the 2019 Investment Expo, for which LSF has partnered with Private Enterprise Programme Zambia (PEPZ). The focus this year is around sporting history, emphasising the link between history, sports and tourism. The sporting activities will take place during the period 13th September 2019 to 22nd September 2019. PEPZ is a UK aid-funded private sector development programme designed to encourage and support investment and job creation. PEPZ works across four sectors: Food and agriculture, Mines and mining services, Tourism and hospitality, Business services for Investment and Growth.
Over the years Livingstone has hosted several sporting events, but never before has there been a weekend event that combines various sporting activities that attract a large variety of participants to engage in more than one sport. Livingstone has several sporting locations, which have been of world-class interest. LSF aims to revive this interest.
For example, In 1968 Leicester City Football Club played in Livingstone (Busiku Ground being one of the venues), which lead to the President of Zambia at the time Dr. Kenneth Kaunda, thanking Leicester City FC in helping Zambia to prepare for their first ever entry into African and World Cup Football Preparations. Newcastle United is another team that played in Livingstone at the Maramba Stadium, whilst Sir Stanley Matthews helped with the training of local players in 1955.
The long-term goal of LSF is to host combined sporting festivals for a minimum of six years starting in 2019. The idea is to revive the sporting interest that Livingstone attracted. In so doing, we aim to produce sustainable avenues for athletes to be exposed to world-class standards and practices in various sports. In addition, the partnership between LSF and PEPZ aims to promote Livingstone as a sustainable sports tourism venue, thereby bringing more visitors to the city and creating new income and growth opportunities for a wide range of local businesses. LSF will bringing together different sporting domains thus providing opportunities for local businesses to support these programs while also unifying smaller sporting operators and offering them regional and international exposure and publicity.
The PEPZ Tourism and hospitality sector aims to further increase the value and proportion of tourist revenues captured by local businesses. Our Tourism hub initiative focuses on strengthening the competitiveness of Livingstone’s tourism products and services to attract more tourists – the longer tourists stay, the more they spend and the more local businesses benefit.